PHILOSOPHY

 

Before a creative director asks people to do more work, he should be able to articulate why the current work comes up short.

 

Competition is healthy. But it can also be destructive, by fostering an environment in which each team feels like it’s an agency unto itself. Ideally, gang-bangs should be the exception rather than the rule. 

 

Selling a strategy creates a partnership with the client in a way that selling ads does not.

 

Skills can be taught but not sensibility.

 

Hire people who you trust and have confidence in, and try to stay the hell out of their way.